Engage Millennials for Employee Advocacy  

Millennials – a buzzword that’s been thrown around a lot in the past years, but what exactly makes millennials such an interesting talk topic?

Becoming an increasingly large part of the global workforce, millennials are slowly overtaking the ‘Baby Boomer’ generation and are the first working generation to be born into a digital environment.  This means they are more tech and social savvy. They love to post and share about their passions and are great when it comes to employee advocacy.

In a recent Forbes article it was revealed that ‘91% of Millennials don’t anticipate staying at a job for more than three years.’ In order to retain millennial talent and create employee advocacy among them, millennials must feel engaged.

Here are a few tips to keeping your millennials engaged:


Allow diversity in their roles

Millennials dislike being pinned down to one specific role or task. Allowing them to work across a series of roles in your business keeps them energised and on their toes (and it can also benefit the business too!)


Feedback little and often

Say goodbye to traditional and dull annual reviews. The most dangerous statement ever made is, ‘this is how we’ve always done it’ – so ditch the heavy half hour 1 on 1’s and let them know whether they are achieving their potential more frequently.  This gives a clearer message when it comes to your expectations.


Do it with purpose

Millennials are more likely to connect with an organisation that has a well communicated mission – especially if it shares their own values. Make your company purpose relatable – your employees will jump right on board.


Think outside the box

Millennials have grown up in a world of technology – so why not use it to engage them? 86% of millennials own smartphones. 58% of smartphone users check their phone every hour. With fun and engaging features the Employee Engage App could be the tool to help you retain your millennial staff.


To find out how we can help you engage your workforce, get in touch.

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